I joined their consumer panel because I like the idea of letting brands know my preferences and opinions on products. Brands like that because, well, they want to market what will sell to their customers. Or that's my take on it.
L'Oreal's consumer testing site is where I go to apply via survey for the chance to test out various products: hair care, makeup, skin care, etc. Believe it or not, I received my Thank You box even though I have never been selected to test a product for them.
The other day, I got an email from them showing interest in attracting more consumers to the panel - especially consumers of color.
How long have I been griping about not being able to find enough quality beauty and hair care products in the right shade or for the texture of my hair? I'm really glad that brands are taking notice of the diversity among all women. Even Caucasian women will tell you that it's often hard to find a flattering shade of makeup for their skin tone. None of us women, no matter our race or ethnicity, are dolls with a set skin color or tone, right? We are various shade of peach and pale, umber, amber, ebony, ivory... ~cue a song here~
This is the letter I got from them (minus some of my personal information):
Dear TRUDY,Thank you for being a valuable part of our L'Oreal USA's Consumer Participation Program. We hope you are enjoying your experience.If you have not had the opportunity to qualify for one of our studies, please don’t give up! Remember to log on often as we update our studies on a daily basis. Many of our studies have specific qualifying attributes to ensure that we produce the best skincare/hair care and cosmetics worldwide.We are hoping you can help with referrals.....L'Oreal USA's Consumer Program is looking to grow our database for "WOMEN OF COLOR" to participate in studies.
If you know of anyone who is not in our database and would like to join our program who are African American, Afro Caribbean, or Hispanic/Latino, please forward the email for them to join by clicking on the link below to complete our "JOIN NOW" survey.To all NEW panelists joining our program: Once you click on the link below and join, please allow 2 - 3 days to receive a "Welcome" letter with your Panelist ID and Password to log on to our website to view available study opportunities.
We look forward to your participation.
If you have any questions, please contact our toll free number 1-888-866-4953 or e-mail us a firstname.lastname@example.org and someone will respond to your questions or concerns.
L'Oreal USA-Sensorial Testing
Clark, New Jersey 07066
So, ladies - if you are interested, get over there and get signed up. Tell your friends about the opportunity.