Saturday, January 09, 2010


Not only does it seem that there is no truth in advertising, but there are quite a few out-right lies.

After a couple of years of watching all my television online, I recently have been watching cable television courtesy my lovely angel/friend Barb. The commercials grate on my nerves but I pay attention to them. And I've noticed some of the fine-print and doublespeak advertisers employ. It's as if they use one tongue to make their product sound like a miracle while they use another tongue (usually in fine-print) to cover their tails. Here are a few of the examples:

  • One currency trading company does everything to entice you to improve your financial circumstances by using their services, AND they just can't tell you enough how reasonable their rates are. I was so busy being brainwashed by the silky-voiced announcer that I almost missed those little words at the bottom of the screen telling me about the "high risk of loss." Hmmm... Well, of COURSE there is a risk. That's true of any type of financial investment, but still... I mean, they made it sound so safe in the actual ad.
  • All the weight-loss ads include a statement that intrigues and confuses me. You know the statement I mean - that one about results being "not typical." Is is just me, or isn't the point of the actual ad to make you think the results shown ARE typical? I mean, why not just portray participates whose results are typical? *shrug*
  • The ads for mascaras really crack me up. I mean, I get it that mascara can make your lashes look darker, and I get it that some mascaras don't smudge as much as others. Okay. But when they start claiming to add length... Riiiiight... C'mon now. Mascara only brushes onto the lashes you already have. Period. I can brush on a whole tube and I will never have lashes as gorgeous as Penelope Cruz's unless I buy some.
  • Car ads are the worse. They ALWAYS show the bare model price ALONGSIDE a car loaded with all the options. The price for the "as shown" model is always down there in that fine print. For the price they show in big, huge and colorful print you're lucky to get a steering wheel and tires. Puh-lease.
  • My favorite of these tricky ads is one for a face-lift procedure. They show these women with sagging skin on their faces and necks and then do all this touting of their inexpensive lifting procedure. The "After" pics show the ladies with firmer, more youthful faces and necks. Faces AND necks. Faces AND necks... Oh yeah? Um hm. That inexpensive procedure they talk about is so inexpensive because it's only for the FACE. Sorry, ladies, if you want the neck job, you better read that fine print and save up your extra change. (I think this one was really a low blow. You know that hopeful people show up for the consultation with their budget all worked out. Can you imagine the disappointment when they realize they have to come up with more money for the whole "After" look - that or invest in turtlenecks to play it off post-surgery...)
I know that we all know there's gonna be fine-print in everything, but it just seems shady when the advertisers get so sneaky about it. I guess that is the point.